The Success Of The Multi Million Dollar Disney Corporation...

Introduction The success of the multi-million dollar Disney corporation is undeniable. Whether it be through films, books, merchandise, or television advertisements, Disney has considerable impact on children’s lives. One of Disney’s primary influences has been on the construction of children’s perception on gender roles and gender expectations. The influence Disney has on young children has been bought to the attention of critics, who argue these films produce unhealthy, concealed messages to the most vulnerable viewers. Disney is aimed at a younger audience, still in their early cognitive development stage. At this age, children are carefully noting what goes on around them, gaining knowledge of how society and the wider world works. (Hibbeler, B 2009) Since heavy topics of sexism and gender roles are not likely discussed with one’s parents at this age and stage, Disney films are one of the earliest transmitters of these kind of messages. Behind a mask of innocence, early Disney Princess films promote corrupt expectations on how women should appear, act and behave – setting foundations for these beliefs and morals amongst children. I will be critically analysing how gender expectations formed from Disney Princess films have developed over time, and what effect they have on their young audience’s perspectives on gender. I will then conclude with an examination of how these portrayed gendered roles reflect what is accepted in society at the significant point in time. EarlyShow MoreRelatedWalt Disney, a Brief Biography Essay1203 Words   |  5 Pages Walt Disney once said, â€Å"All of our dreams can come true if we have the courage to pursue them.† One man’s dream changed the world. Walt Disney is known worldwide for his ingenuity and creativity. He is also recognized for one of the biggest corporations worldwide. So what has made him stand out? 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Distinction of Sex and Gender Free Essays

1. The sex/gender distinction. The terms ‘sex’ and ‘gender’ mean different things to different feminist theorists and neither are easy or straightforward to characterize. We will write a custom essay sample on Distinction of Sex and Gender or any similar topic only for you Order Now Sketching out some feminist history of the terms provides a helpful starting point. 1. 1 Biological determinism Most people ordinarily seem to think that sex and gender are coextensive: women are human females, men are human males. Many feminists have historically disagreed and have endorsed the sex/ gender distinction. Provisionally: ‘sex’ denotes human females and males depending on biological features (chromosomes, sex organs, hormones and other physical features);‘gender’ denotes women and men depending on social factors (social role, position, behaviour or identity). The main feminist motivation for making this distinction was to counter biological determinism or the view that biology is destiny. A typical example of a biological determinist view is that of Geddes and Thompson who, in 1889, argued that social, psychological and behavioural traits were caused by metabolic state. Women supposedly conserve energy (being ‘anabolic’) and this makes them passive, conservative, sluggish, stable and uninterested in politics. Men expend their surplus energy (being ‘katabolic’) and this makes them eager, energetic, passionate, variable and, thereby, interested in political and social matters. These biological ‘facts’ about metabolic states were used not only to explain behavioural differences between women and men but also to justify what our social and political arrangements have to be. It would be inappropriate to grant women political rights, as they are simply not suited to have those rights; it would also be futile since women (due to their biology) would simply not be interested in exercising their political rights. To counter this kind of biological determinism, feminists have argued that behavioural and psychological differences have social, rather than biological, causes. For instance, Simone de Beauvoir famously claimed that one is not born, but rather becomes a woman, and that â€Å"social discrimination produces in women moral and intellectual effects so profound that they appear to be caused by nature†. Commonly observed behavioural traits associated with women and men, then, are not caused by anatomy or chromosomes. Rather, they are culturally learned or acquired. Although biological determinism of the kind endorsed by Geddes and Thompson is nowadays uncommon, the idea that behavioural and psychological differences between women and men have biological causes has not disappeared. In the 1970s, sex differences were used to argue that women should not become airline pilots since they will be hormonally unstable once a month and, therefore, unable to perform their duties as well as men (Rogers 1999, 11). More recently, differences in male and female brains have been said to explain behavioural differences; in particular, the anatomy of corpus callosum, a bundle of nerves that connects the right and left cerebral hemispheres, is thought to be responsible for various psychological and behavioural differences. 1. 2 Gender terminology In order to distinguish biological differences from social/psychological ones and to talk about the latter, feminists appropriated the term ‘gender’. Psychologists writing on trans sexuality were the first to employ gender terminology in this sense. However, in order to explain why some people felt that they were ‘trapped in the wrong bodies’, the psychologist Robert Stoller (1968) began using the terms ‘sex’ to pick out biological traits and ‘gender’ to pick out the amount of femininity and masculinity a person showed. Along with psychologists like Stoller, feminists found it useful to distinguish sex and gender. This enabled them to argue that many differences between women and men were socially produced and, therefore, changeable. For instance Gayle Rubin’s thought was that although biological differences are fixed, gender differences are the oppressive results of social interventions that dictate how women and men should behave. Women are oppressed as women and â€Å"by having to be women† (Rubin 1975, 204). However, since gender is social, it is thought to be changeable and adjustable by political and social reform that would ultimately bring an end to women’s subordination. Feminism should aim to create a â€Å"genderless (though not sexless) society, in which one’s sexual anatomy is irrelevant to who one is, what one does, and with whom one makes love† (Rubin 1975, 204). In some earlier interpretations, like Rubin’s, sex and gender were thought to complement one another. The slogan ‘Gender is the social interpretation of sex’ captures this view. Nicholson calls this ‘the coat-rack view’ of gender: our sexed bodies are like coat racks and â€Å"provide the site upon which gender [is] constructed† (1994, 81). Gender conceived of as masculinity and femininity is superimposed upon the ‘coat-rack’ of sex as each society imposes on sexed bodies their cultural conceptions of how males and females should behave. This socially constructs gender differences – or the amount of femininity/masculinity of a person– upon our sexed bodies. That is, according to this interpretation, all humans are either male or female; their sex is fixed. But cultures interpret sexed bodies differently and project different norms on those bodies thereby creating feminine and masculine persons. So, this group of feminist arguments against biological determinism suggested that gender differences result from cultural practices and social expectations. Nowadays it is more common to denote this by saying that gender is socially constructed. This means that genders (women and men) and gendered traits (like being nurturing or ambitious) are the â€Å"intended or unintended product[s] of a social practice† (Haslanger 1995, 97). But which social practices construct gender, what social construction is and what being of a certain gender amounts to are major feminist controversies. There is no consensus on these issues. (See the entry on Intersections between Analytic and Continental Feminism for more on different ways to understand gender. ) 5. Conclusion This entry first looked at feminist arguments against biological determinism and the claim that gender is socially constructed. Next, it examined feminist critiques of prevalent understandings of gender and sex, and the distinction itself. In response to these concerns, the final section looked at how a unified women’s category could be articulated for feminist political purposes and illustrated (at least) two things. First, that gender — or what it is to be a woman or a man — is still very much a live issue. Second, that feminists have not entirely given up the view that gender is about social factors and that it is (in some sense) distinct from biological sex. The jury is still out on what the best, the most useful or (even) the correct definition of gender is. And some contemporary feminists still find there to be value in the original 1960s sex/gender distinction. How to cite Distinction of Sex and Gender, Essay examples

Air Jordan Marketing free essay sample

Jordan Air In order to briefly explain how marketing mix is applied, I am going to give you the example of the â€Å"Jordan Air† So you can see an example of marketing mix I will show you a product that you all know â€Å"Jordan Air†. Product: The product that I will present you is the Air Jordan by Nike. Air Jordan  is a  brand  of shoes and athletic apparel designed, owned, and produced by Nike  and  Michael Jordan  for Nikes  Jordan Brand  subsidiary but I will focus on the market of trainers. These are high quality trainers, and they are considered as high range of trainers. * The Jordan Nike shoes are unique in that the swoosh logo of the firm do not appear on the Jordan brand products, only the Jumpman appears. Price: * The Jordan shoes are very expensive and there are almost never promoted even when there is a new range. We will write a custom essay sample on Air Jordan Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Why? Because it is possible to buy all Air Jordan! The Jordan 1 in 1987 is still marketed. The style of Air Jordan is doesn’t date. * The price for Jordan Shoes are around 180 euros Place: These pairs of trainers marketed in shops specialized athletic shoes. * We found Jordan shoes in the specialized sport stores like Decathlon, Go Sport, Citadium, JD Sports But to have a wider choice you have to go to the shops or Nike Air Jordan in Shops. It is also possible to buy them online, * There is also the possibility of buying shoes on the Internet (Nike official web stores or jumpman23 official stores of Jordan Brand). Jordan shoes even have a website independent of Nike. * Jordan’s are unique shoes and this is why we cannot buy in any store. Promotion: * Jordan Brand uses all traditional media to communicate: radio, television, cinema, Internet and press. The first promotion for the Jordan brand is the personality of Michael Jordan. In fact, MJ is the best player in history in basketball. * Jordan Brand communicates through commercials spots with Michael Jordan showing. * Event with Michael Jordan who promoted the brand as for example the come out of Jordan CP3. Michael Jordan was there to show the pair of Jordan 2012 in the stores.